Retail Toolbox for Museums

Following on from the retail development work we did in 2012-15 we’re pleased to launch our retail toolbox for museums. The toolbox contains simple tips to help you and your team maximise your gift shop’s potential and has activities contained in five modules that are based on high street retail best practices. It will help you to assess the current situation and give you advice on commercial routines, range planning, visual merchandising and selling.

Tailored to recognise the challenges of running a retail outlet in a museum or heritage venue, they focus on priority actions, rather than covering every aspect of running a shop.

For more information please contact Alex Bird, Sector Development Officer  –

Retail Toolbox pdf

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