How to…Improve your Museum Marketing Workshop
Wednesday 18th November
Lancashire Conservation Studios
11:00 – 15:30
FREE
Lead by Jeanette Edgar, Director of Marketing and Communications for Lakeland Arts Trust this hands-on session will give you some advice and ideas of what you need when creating a marketing strategy.
11:00 – Arrival, tea, coffee
11:15 – Welcome
11:20 – Lift Pitch – Sell your museum in 2 minutes – round table
11:50 – Existing Audience – What does your current audience look like?
12:20 – Desired Audience – What does your desired audience look like?
12:50 – Lunch
13:30– Routes to market
14:00 – How to find your audience
14:30 – How to market to your existing and desired audiences
15:00 – Five step plan to creating a marketing strategy
15:30 – Close
To book a place please visit our eventbrite page
