How to…Improve your Museum Marketing Workshop

Wednesday 18th November
Lancashire Conservation Studios
11:00 – 15:30
FREE

Lead by Jeanette Edgar, Director of Marketing and Communications for Lakeland Arts Trust this hands-on session will give you some advice and ideas of what you need when creating a marketing strategy.

11:00 – Arrival, tea, coffee

11:15 – Welcome

11:20 – Lift Pitch – Sell your museum in 2 minutes – round table

11:50 – Existing Audience – What does your current audience look like?

12:20 – Desired Audience – What does your desired audience look like?

12:50 – Lunch

13:30– Routes to market

14:00 – How to find your audience

14:30 – How to market to your existing and desired audiences

15:00 – Five step plan to creating a marketing strategy

15:30 – Close

To book a place please visit our eventbrite page

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