Audience Diversity Academy 2.0

From AMA:

The AMA is recruiting for participants to take part in Audience Diversity Academy 2.0 – the innovative online programme which supports professionals working in arts, culture and heritage organisations across England, to help diversify audiences.

Fellows of the programme develop and conduct experiments with real audiences, identifying challenges and testing new ways of working. We use the word diversity in its broadest sense and are looking to recruit Fellows aiming to engage audiences of different ages, sexualities, genders, ethnicities and socio economic backgrounds.

The programme offers you the support of an international expert Mentor with one- to-one sessions, access to tailored online training to develop your skills, and the opportunity to take part in Action Learning Sets to learn from your peers.

If you want to build new relationships with diverse audiences and are committed to seeing audiences better reflect society you should apply for a place on the programme. You’re likely to have marketing, education, outreach, audience development or engagement in your job title.

The simple application form and further information can be found on the AMA website. The deadline for applications is 12pm on Friday 17 March.

“No one can afford to ignore diversity issues nowadays but many cultural organisations still struggle to think through and apply new practices. This programme will give many organisations the on-going, in-depth support they need to try new approaches, get great results and embed the learning into their organisation.”


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