The 2015 awards generated a lot of interest and publicity for the organisations and projects that were shortlisted. This year we will host the awards ceremony in front of an international audience at the joint AHI and Interpret Europe conference.
This week AHI focus on two of the five categories in which you can enter your project, site or collection – Interpretation for a Target Audience, sponsored by Colour Heroes, and Museums and Historic properties/sites, sponsored by Minerva Heritage.
One of the 2015 site judges also provides a little advice on what to consider when creating ‘good interpretation’.
Interpretation for a Target Audience
This is for projects where you have identified the need to create an interpretive project for a specific audience. You may be creating something specific for audiences that already use your site, but perhaps you feel that you didn’t communicate to them effectively, or are actively reaching out to new audiences you wish to engage with more fully. Interpretation can be in any medium and be either on or off-site.
Colour Heroes provide bespoke retail, educational or visitor experience resources to captivate family audiences. They create tailor-made activity books, activity packs, trails, maps and guides – from concept through to completion.
“Thanks for your amazing award and kind words about our work. An award of this nature means a huge amount to a small company like ours. We’re delighted.”
Dean Paton, Big Heritage, 2015 category winner.
Museums and Historic properties/sites
This is for a project that is based upon a collection, building or property. A museum is defined as a collection-based organisation rather than the display of objects at a visitor centre. Projects that take collections off-site to places that are not visitor centres are also eligible, e.g.: to schools, roadshows, etc. An historic property/site could be a house, castle, industrial or archaeological site. Projects about extensive historic landscapes should be entered in the Landscapes, Forests, Nature Reserves, Parks and Gardens category, while more discrete sites, such as battlefields, can be entered in either category.
Minerva Heritage provide heritage management consultancy and services for archaeology, interpretation, learning and museums. They manage projects from the concept and research stage through to production and implementation.
“It’s absolutely fantastic to be the recipient of an AHI Award for Eltham Palace. It’s very valuable to us as individuals and as an organisation to have our peers in the sector recognise the projects we undertake.”
Rob Campbell, English Heritage, 2015 category winner.
A message from a site judge
Interpretation that stands out is when you can see that people have ‘dug deep’ to truly find the ‘nub’ of the story and develop a strong theme from that. Careful use of media is very important – so think about whether it adds or detracts from the visitor experience, especially if you are interpreting a special heritage site or an intricate object. Think carefully about digital media also – if you want to create a memorable and immersive experience, can you do that with visitors looking at a 7-inch screen in their palms? And if they can, why would they bother leaving their sofa?