Diversifying Museum Visitors

Within an increasingly diverse society how might UK museums grow attendance and engagement?

How do we move beyond talk to action in increasing diversity, inclusion and equity to start to make real and lasting change in the museums sector?

Diversifying Museum Visitors is a ground breaking project designed to help museums increase the diversity of their visitors. 

The key focus of the project will be on providing tools and guidance to help museums make long-term change.  The sector has been talking about diversity for so long. Diversifying Museum Visitors provides a great opportunity to address and breakdown barriers.  To help people take a first step and then the next, to make a meaningful, lasting, real change.

                What are the factors for success?

                What practical steps can museums take to improve visitor diversity?

                What do we need to change and influence both internally and externally?

The literature and practice review (underway at the moment) is highlighting that there is a complex interplay of factors which affect diversity and inclusion within museums.  The project team will therefore consider all of the protected characteristics, but will place a particular emphasis on socio-economics as a key, cross-cutting influence on engagement.

The project steering group is led by the Association of Independent Museums (AIM) together with the Museums Association and four other organisations who are funding the project – Arts Council England, the Museums Archives and Libraries Division of the Welsh Government, Museums Galleries Scotland and National Museums Northern Ireland. 

Get involved

AIM has appointed a trio of consultants – Julie Aldridge, Mel Larsen and Pam Jarvis – to lead on this project and they are now looking for people across the UK museums sector to get involved.

Help us to make a difference by informing the creation of a suite of tools and guidance that works well for a broad mix of museums (of different types, size, geographical locations etc.)

Deadline for expressions of interest is 5pm, Friday 5th May 2017

Register your interest to share your experience as part of a pioneers group

Register your interest to explore the ideas further with a group of other museums

Register your interest to find out more about future stages of the project


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