Kids in Museums- Are you Britain’s most family friendly museum?

The 2017 Family Friendly Museum Award is launched, giving you and your visitors the chance to say why your museum, gallery, heritage site, science centre or historic home gives the warmest welcome to families. The Award is the biggest museum award in the country – and the only one where families decide the winner.

Nominations can be made by anyone – front of house, marketing, the director, volunteers, curators, café workers. You can even invite your visitors to nominate you. It doesn’t matter whether you’re a giant National museum or a tiny two-room local gallery. You can be volunteer-run or boast a team of curators. You can be best known for your outstanding collection of French 19th Century porcelain or be alive with high-tech interactives (or both!). What matters most is that you go that extra mile to provide an excellent family friendly experience.

Give us as much detail as possible about your museum. What is so special about your offer to families? What do you do that really stands out? Tell us lots – we love to hear about all your efforts and achievements. Take a look at the Kids in Museums Mini Manifesto. How does your museum match up to the Mini Manifesto’s 8 points on how to make a museum family friendly? Use the Award as an opportunity for a family friendly audit, using the Kids in Museums Mini Manifesto as a guide. Consult your visitors and include their feedback in your nomination.

How to send in a nomination: Click here and complete the form.

This year we have created an online form to make it quick and easy to nominate your museum. If you are not able to complete the online form, we can accept nominations by email or post.

Email: and tell us why you think your museum should win. If you are sending large documents, please send as hard copy to the address below, not as attachments.

Post: Family Friendly Museum Award
Kids in Museums
CAN Mezzanine
7 – 14 Great Dover Street
London SE1 4YR

Deadline for nominations is noon on 2 June 2017.

Tweet that you’ve put in a nomination on Twitter mentioning @kidsinmuseums #FFMA17

Find out more about the Award here. 

The Family Friendly Museum Award is kindly supported by Nimrod Capital and Edwardian Hotels London.

Want a free Quentin Blake poster to let your visitors know about your Award ambitions? Our Quentin Blake illustrated Family Friendly Museum Award posters are free.

Click here to get your free copy.

Want a free app to promote your museum’s family offer? App creators Xponia are offering an exciting free personalised app, which museums can use to promote the Family Friendly Museum Award. Each museum can have their own app, which they can use to show visitors their family events, highlighted objects and give them information about the Family Friendly Museum Award. Visitors can also nominate directly through the app!

Get in touch today and find out how simple it is to get started. Email:, website:

What happens next?
A group of volunteers sifts through all the hundreds of nominations and whittles them down to a shortlist. The shortlist will be announced on 22 June 2017.

Over the summer, the shortlisted museums are road-tested anonymously by families, using the Kids in Museums Mini Manifesto as a guide to their family friendliness.

Terms and Conditions on Kids in Museums website.


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