Organiser: Museums Association
Venue: Royal College of Surgeons of Edinburgh
Date: 20th September 2017
Information: Audience research with visitors and non-visitors can provide museums with an invaluable insight into the people they serve. Crucially the information collected can be used in many different ways, from diversifying audiences and supporting fundraising to planning exhibitions and events.
This one-day conference will share best practice approaches to collecting audience data from professionals across the sector. It will also showcase how museums and other cultural organisations have used audience research to create change and meet strategic objectives.
This conference is for anyone interested in understanding how visitor studies can be used in their museum. For further information and to book a place click here.