Have you ever wanted to engage with more young people in your museum and get their opinion on the work you do?
After the success of our first Young Evaluators Programme, we’re running a second programme in collaboration with Curious Minds and their group of Young Associates. The programme offers 6 North West museums the chance to have their marketing strategy assessed by young people (aged 16-24) with the opportunity to implement some of the recommendations made.
The programme will consist of desk-based research and mystery shopping site visits undertaken by the young people, who will draft reports and feedback to staff and Boards, giving a no holds barred view of your marketing strategies and how it can be improved to attract a younger and more diverse audience. Participating museums will then have the opportunity to bid for funding to support the implementation of the recommendations.
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