Tagged: Retail

Consultancy Opportunity: Bolton Museum

Improving our Commercial Offer

The brief

Bolton Museum is undergoing a major redevelopment project which will transform the Egypt, Art and Nature galleries to appropriately and effectively showcase our collections and create a unique visitor experience. The redevelopment of the Egyptology galleries will create a journey through Egyptian life to showcase our world famous collections. The project will include a facsimile copy of Thutmose III tomb which will be the only one of its kind in the UK. The galleries are currently under construction and will be complete in 2018.

Bolton is well known for its significant Egyptology collection and since the establishment of the museum in its first home at Chadwick Museum it has grown a rich and varied collection of artefacts.

As part of the capital project we want to take the opportunity to maximise the potential of a new shop space and venue hire for commercial events.

Bolton museum service is commissioning this piece of work to:

  • Gain an understanding about how to configure the new shop to maximise display space
  • Develop retail lines appropriate to our visitor demographic
  • Train staff to equip them with retail knowledge to enable us to maintain the shop and provide a successful and consistent income stream
  • Explore the potential of our spaces for events hire and ensure we are equipped to offer a professional and well organised service.
  • Maximise our potential as an events hire venue during a time of strong investment from businesses in the town.

Outputs

The successful consultant will deliver the following outputs:

  1. Recommendations for planning, marketing and delivering successful event hire
  2. A report outlining the best use of shop space and gallery space for events hire
  3. Training for staff around selecting appropriate product lines including bespoke products, effective marketing and display and maintaining stock.

Budget

The budget is £4500 inclusive of expenses

Conditions

Tender showing relevant experience to be submitted by 23 June 2017
Interviews will be held week beginning 10 July 2017
Training and advice sessions to take place between July and November 2017
Report to be produced by 29 January 2018

Submit your tender to: Jennifer.rudd@bolton.gov.uk

Phone 01204 332731 for further information

Retail in Museums – CultureShop.tv

CultureShop.tv is a new 10 part series dedicated to the heritage retail sector, offering expert advice, ideas and insights on how to make your museum or gallery shop the very best it can be. The series showcases a variety of inspirational case studies, with learnings applicable to every heritage retail environment. Each episode is accompanied by handy downloadable guides on key topics such as buying, visual merchandising and finance. The series has been produced by the Association for Cultural Enterprises (ACE) as part of its Retail Resilience Programme funded by the Arts Council. Episodes 1 and 2 are available to watch now at the link below, with the remaining 8 episodes to follow over the coming weeks.

https://vimeo.com/channels/cultureshop

ACE North West Region Retail Forum

National Football Museum, Manchester
Tuesday 14th February
10.30am to 3.00pm with signing in from 10.00am
Refreshments and lunch will be provided
FREE

This retail forum, hosted by the National Football Museum on behalf of ACE is open to all who offer retailing in a cultural or heritage environment.

This day will include case studies and the opportunity to hear about the Retail Resilience Programme. You will be able to network with others involved in retail in museums and come away with ideas you will be able to implement at your museum. You can also be part of the planning for future sessions.

For the full programme please click here

If you have any queries, please contact Desi Evangelides on desi.evangelides@acenterprises.org.uk , Jane Goode jane.goode@acenterprises.org.uk (on behalf of ACE) or Alison Mcgrath (Chair)on a.magrath@wordsworth.org.uk 

ACE Convention & Trade Show

ace_logo_landscape
Edinburgh, 14 & 15 March 2017

This year’s ACE Convention will be bursting with inspiring ideas to engage your visitors and maximise your revenue. As well as a vibrant trade show and unmissable networking opportunities, you’ll enjoy a fantastic programme of seminars from expert speakers including:

·         Jessica McGarry, Royal Collection Trust

·         Genevieve Sioka, National Trust

·         Lycia Lobo, Ashmolean

·         Davide de Matteis, Science Museum Group

·         Cathy Snow, Royal Horticultural Society

·         Rebecca Foy, Bletchley Park Trust

·         Clare Skinner, MCC

·         Stuart Hata, Fine Arts Museums of San Francisco

The highlight will be the Gala Dinner in the magnificent Grand Gallery of the National Museum of Scotland, featuring the ACE Best Product Awards and of course a traditional Scottish ceilidh.

Book now and save 30%

To find out more and book your place visit: https://acenterprises.org.uk/convention-2017

Let’s Get Real 2016

Thursday 27th October
The Whitworth, Manchester

From Culture 24:

How can arts and heritage organisations get better at recognising, articulating and generating value from online cultural retail?

It’s a hot topic as public funding is squeezed and we look for new income streams and business models that align with our cultural offer. But online cultural retail is about more than just generating financial value. What we sell and package influences how our audiences engage with us. The way we approach new product development challenges the way we think about our overall offer, our brand and our purpose.
People want experiences with soul and products with a story – for the cultural sector this is part of our DNA. We are the envy of many commercial retailers struggling to invent their own story and the rich image-led nature of our work lends itself perfectly to online engagement and sharability. But how can we respond to the behaviours of today’s audiences and reinvent our offer online? What new products, services, markets are realistic for us? Can we find a sweet spot between culture and commerce? Is it all just hype or can we grow this in sustainable ways?

Join us for a day of keynotes, conversations, critique and provocations, mixed for the first time, with a fabulous late night happening throughout the Whitworth as part of our Museums at Night festival.

For more information and to book a place visit the conference website

Also looking at unique retail ventures run by some museums is John Orna-Ornstein’s latest blog post looking at the idea of the Commercial Curator.

ACE Masterclass: Marketing for Retailers

A Marketing Plan in a Day
Friday 23rd September 2016
People’s History Museum Manchester

This course is for commercial staff who want to learn more about marketing in order to increase their sales and profit. Delivered by freelance marketing and organisational development consultant Adam Lumb.

The Masterclass is designed to ‘workshop’ a specific commercial challenge that you have at work and provide you with the marketing tools and techniques to address it.

At the end of the masterclass you will:

  • Understand what marketing is and have cleared away the myths and nonsense
  • Possess the marketing skills and knowledge to drive forward your part of the business
  • Know when you might need the support of the marketing department and what you can do yourself
  • Walk away with the relevant marketing model or tool relevant to your business challenge which has been completed during the Masterclass ready to apply back in the office.

Those enrolling will need to specify the commercial challenge they are trying to solve in advance of the workshop. It is suited to retailers and online retailers in commercial departments. 

Find out more, download the programme and book a place at:

acenterprises.org.uk

Member – £180.00
Non-member – £300.00

Adam Lumb has held a number of senior positions in the cultural sector in both marketing departments and commercial departments and provides insight into both. He has worked across nearly every art form from national to regional museums and galleries, to the BBC, to video gaming and theatre in both the public and private sector. Adam is currently the Head of Commercial Development at the Royal Armouries, The National Museum of Arms and Armour.

Association of Cultural Enterprises Retail Resilience Programme

All accredited museums in the North West should by now have received a letter from Association of Cultural Enterprises (ACE) about their Retail Resilience Programme which will start later in the year. The Retail Resilience Programme will concentrate on the development of knowledge and skills for retail. It will work with 180 accredited museums over a three year period, 20 per region, building the learning and knowledge base of their organisations where help and guidance is most needed and consequently their resilience and sustainability.

This FREE programme will consist of four training days and will cover: buying, finance, visual merchandising and shop skills.

Participating museums will also receive the following:

  • ACE membership for 1 year.
  • An invitation to attend one ACE study day in that training year and one day attendance at the ACE convention.
  • A series of 12 fact sheets, accompanied by 12 “How to….” video guides although the content of these will be made available to all
  • Opportunity to participate in a region wide network led by an MPM.

if you’re interested in participating please complete the nomination form by Sunday 25th October.

If you have any questions please contact Desi Evangelides from ACE – desi.evangelides@acenterprises.org.uk or Alex Bird from MDNW – alexander.bird@manchester.ac.uk

Association of Cultural Enterprises Retail Resilience Programme

Museum Development North West are very pleased to be working with the Association of Cultural Enterprises (ACE) to bring their new Retail Resilience Programme to the region.

The Retail Resilience Programme will concentrate on the development of knowledge and skills for retail. It will work with 180 accredited museums over a three year period, 20 per region, building the learning and knowledge base of their organisations where help and guidance is most needed and consequently their resilience and sustainability.

This FREE programme will consist of four training days and will cover: buying, finance, visual merchandising and shop skills.

Participating museums will also receive the following:

  • ACE membership for 1 year.
  • An invitation to attend one ACE study day in that training year and one day attendance at the ACE convention.
  • A series of 12 fact sheets, accompanied by 12 “How to….” video guides although the content of these will be made available to all
  • Opportunity to participate in a region wide network led by an MPM.

Next steps

You will shortly receive a letter with all the details of the course, and a nomination form. In order to be considered for this immersive course you will need to nominate yourself by completing the form. Places are limited and you must be prepared and are able to commit to all 4 of the training days.

If you have any questions please contact Desi Evangelides from ACE – desi.evangelides@acenterprises.org.uk or Alex Bird from MDNW – alexander.bird@manchester.ac.uk

Retail Toolbox for Museums

Following on from the retail development work we did in 2012-15 we’re pleased to launch our retail toolbox for museums. The toolbox contains simple tips to help you and your team maximise your gift shop’s potential and has activities contained in five modules that are based on high street retail best practices. It will help you to assess the current situation and give you advice on commercial routines, range planning, visual merchandising and selling.

Tailored to recognise the challenges of running a retail outlet in a museum or heritage venue, they focus on priority actions, rather than covering every aspect of running a shop.

For more information please contact Alex Bird, Sector Development Officer  – alexander.bird@manchester.ac.uk

Retail Toolbox pdf

OPEN CALL: Tender for Artists/Makers to design and produce exclusive range of retail products inspired by GMMG’s collections

Commission Outcomes

GMMG are looking to appoint artists/makers to produce the following as part of their online retail offer.

An exclusive range of products using images and inspirations from the GMMG’s collections including:

  • Colouring book for children and Adults using the museum’s collections of Bolt Label, Bolt Stamps and textile patterns
  • Aprons, tea towels, mugs, notebooks etc inspired by museum objects
  • Homeware collection of products inspired by our Egyptian, Japanese and Pilkington collection
  • Produce framed prints of artworks
  • Jewellery inspired by museum collections
  • GMMG branded packaging for products

Background and Objectives

GMMG consists of 8 museum services, with 21 venues across the Greater Manchester region, attracting 1 million visitors through their doors each year. As part of our collaborative ventures we are seeking new entrepreneurial ways of working to reach more people with our diverse range of collections. Our objectives are to:

  • Promote the GMMG website, venues and collections gmmg.org.uk
  • Produce high quality products inspired by the collections
  • Reach new audiences
  • Raise GMMG brand awareness
  • Support local artists and businesses in the North West of England
  • Generate income to invest back into further GMMG collaborative ventures that promote our collections and reach new audiences, including joint exhibitions and audience engagement programmes 

Submission criteria, timeline and budget:

  • Please submit an Expression of interest with a few lines on your approach and examples of products you have developed and produced for previous clients
  • Please include an estimate for price and quantities of products you have produced in the past, detailing wholesale price and Recommended Retail Price.
  • We are seeking to work with companies/artist based in the North West of England region.
  • We are working to a tight deadline and would like products to be commissioned and produced by the end of March 2015. Please confirm that you are able to work to this tight schedule.
  • Provide references of two clients that you would be happy for us to contact
  • Total Project Budget including all costs of design, production and delivery is £14,000 (excluding VAT). It is likely that we will work with different artists and makers and the total budget will be split between different commissions for different products.
  • At this stage we are not expecting detailed worked-up design proposals but if you would like some information about the types of images in our collections please contact Subnum on hariff@bolton.gov.uk to request pdf of sample low resolution images.
  • Please email your expression of interest by 5pm Monday 9th February 2015 to subnum.hariff@bolton.gov.uk

If you have any queries please contact Subnum Hariff on 01204 338719