Understanding who your visitors are and learning from their visitor experience is key to growing and retaining your visitor base in the future. The Audience Agency offers services to help you; identify who are your visitors and non-visitors, understand where your potential lies to increase visitors and draw together effective audience development plans to reach them.
Over the past two years the Agency has been running a national project called Audience Finder which has embraced all artforms across England. Through participating venues we now have collected over 100k visitor surveys and crunched millions of box office transactions so that we have the biggest ever dataset of cultural attenders which has informed the creation of the Audience Spectrum segmentation tool.
So what?
In a nutshell this means that we now know an awful lot more about cultural consumers in your area and we’d like to support and encourage your organisation to use this intelligence.
We can offer unique benchmarking for your organisation – reflecting on your potential visitors and giving you insights about levels of engagement on a local, regional and national scale.
Thanks to support from the Arts Council of England we have developed a free resource with lots of insights to dip into – simply register and create your user account at www.audiencefinder.org
In addition the Audience Agency research services can produce bespoke profile reports using your existing visitor data – for instance; mailing lists, Gift Aid donors, membership subscribers or workshop attendees can all be excellent sources of data which we can analyse using Audience Spectrum and Mosaic 6 segmentation models. If you like to visualise your visitor profiles we can also produce maps showing where they live by area, local authority or drivetime from your museum.
To find out more and to discuss your research needs please contact Margot Walker by email margot.walker@theaudienceagency.org or DD 07921915350
Museum Development North West 